Behind The Brand

Meet Shay! Born & raised in The Bronx, I've always had a love for beauty & fashion. I was raised by a strong black woman who always showed me the latest fashions, how to carry myself like a lady ALWAYS & to never take shit from anyone. My father blessed me with my hustler mentality & my artistic essence. Knowing my creative abilities at an early age set my mind apart from others. In high school I was my girls go to for makeup, beauty & hair, I had already tapped into my passion unknowingly. I attended college shortly, majoring in nursing but my love for money and the NY hustle deterred me from completion. Having a love for beauty and the latest trends in brows, eyelashes & skin care I chose to pick up a side hustle. LASH EXTENSIONS! That was it! I had found my niche. Not just creating looks but making women feel confident & beautiful while doing so. I had always been good at doing eyebrows so that was an easy add to the field I was diving into. I gave up my 9-5 & dove into my new passion. Fast forward to when the pandemic hit, I became still. God told me to focus, to sharpen my tools, to really go all in. So I did just that! I enrolled my self into Christine Valmy School for Esthetics. I wanted to be official across the board. I wanted to learn in depth about the skin, I knew about how to make it look beautiful but I wanted to know how to truly care for skin. I suffer from an auto immune skin condition (Hidradentitis Suppurativa) and wanted to learn not just others skin but my own as well. I graduated & became a Licensed Esthetician in 2021. It's been UP ever since!